Design Sprint — Finisterre

A cleaner planet is possible.

A new challenge was propose to the team, a Design Sprint. This consists of devising, prototyping and validating a solution in just 3 days. We did it in a teamwork formed by me and 4 more colleagues.

The briefing that was posed was:

  • Increase awareness about the problem of plastics and residues at sea.
  • Unveil ECONYL: A regenerated nylon through the reuse of fishing nets.
  • Try to tackle the plastic problem in the seas
  • Put of the relevant community, information, tools and data
  • Translate it into concrete actions that improve sustainability
  • Improve the Finisterre brand image and align it with these values.
  • Go to action! Activism

Day 1: Research and Empathize

Unlike other cases of study in which we have worked, on this occasion we had objectives defined in the briefing to develop a solution for Finisterre. Therefore, we investigated on Finisterre’s own website as well as others related to the problem. The ted chat “Microplastics Are Everywhere ‘’ of Sarah doubts helped us, no doubt, to understand the scope of the problem.

In the Benchmarking we look at the Ecoalf and TheNorthFace website. We use the Tiktok app as Best practices for the user format and the look and feel of the App we obtained it from the website itself.

Objective

To define our focus on research we established the objective of the solution:

“Redesign consumer routines making them sustainable with the environment through a process of circular manufacturing, awareness-raising and promoting activism”

How May WE?

In the process of empathizing with potential users we use the How May We tool. This tool allows us to put us in search of problems that we could solve related to the objective of the project. For this, we individually defined 15 HMW that we then unify and vote loans.

Some examples of HMW in which we focus on our solution are as follows:

-How could we raise awareness about the prolonged use of clothing?

-How could we turn our followers and clients into activists?

How can we encourage the resale of products that you do not want / use?

Day 2: Ideation

Low fidelity Wireframes

Now that we had well-defined what were the functions that were going to allow us to achieve the goal of the project, it played to draw the Wireframes by hand. Thanks to the solutions taken with the Crazy 8 and the Murals we did the Wireframes exemplifying also the navigation flows of potential users.

Day 3: prototyping and testing

Finally, we design using Figma the prototype of our application. We focus mainly on the new functions that our solution would have and we gave way respecting the look and feel of Finisterre.

In our research we discovered that a possible solution to raise awareness about the prolonged use of clothing, our users will be able to publish travel stories or moments that have lived with those garments and thus expose the added value that those garments have to sell them in our platform. In addition, to achieve the goal of promoting activism in our App you can create and sign up for events aware of the environment.

Final conclusion

It was very rewarding to see how we were able to in three days, with effort and focus, to face a problem, devise a possible solution and design it.

I hope you enjoyed reading the article, as much as I and my colleagues we have enjoyed taking it out.

Thanks!

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Head of Quality Department / Agile Coach

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Dailos Ione García Afonso

Dailos Ione García Afonso

Head of Quality Department / Agile Coach

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